Nongfu Spring, who is reputed as the porter of nature, delivers fruits beyond its water products. It has launched various fruit products such as oranges, apples, apricots and pomegranates, turning itself from tasting "a bit sweet" to owning "some farmland". Earlier on Nongfu Spring unveiled a new fruit product, Xinjiang Prune. Actually this is not the first time for Nongfu Spring to debut fruit products. It has previously delivers various high-quality fruits such as oranges, apples, apricots and pomegranates.
Nongfu Spring insists on building factories and bottling adjacent to water sources when dealing with water; When it comes to fresh fruits, Nongfu Spring is determined to selecting gold places of origin. "Good fruit juice needs careful nurturing", with that in mind, Xinjiang Prune inherits the high quality and excellent taste that Nongfu Spring always has. The fruit is originated from the oasis in Taklimakan Desert, Xinjiang province and is nourished by sufficient sunshine and Tianshan snow water. The average sweetness of the fruit is around 20°, which can be rated as sweetness growing in the desert. This new product has been open to book in Nongfu Spring fresh food flagship store.
Xinjiang Prune marks another expansion for Nongfu Spring in agricultural modernization exploration, who has made full preparations before. Since 2002, Xinjiang planting base has been working hard to cultivate high-quality raw materials of fruits and vegetables, and after over ten years of meticulous efforts, it has delivered high-quality fruits such as apples and apricots. On the surface, "Nongfu Spring sells prunes" seems to be another bold crossover, but in a deep sense, the launch of this Xinjiang Prune product is not an abrupt move as Nongfu Spring is a company always has a unique passion to "agriculture".
Over the years, Nongfu Spring has established planting bases in high-quality places of origin like Yili, Xinjiang province and Ganzhou, Jiangxi province. For Nongfu Spring, entering the agricultural set represents another major initiative to "start from the agricultural foundation and build up a whole industrial chain model". Xinjiang planting base has been devoted to cultivating high-quality fruit and vegetable raw materials since 2002, and with more than a decade of hard work, it has bred high-quality fruits such as apple and apricot. Since 2015, Nongfu Spring has undertaken a spate of agricultural product launches including 17.5° Apple, Northeast Rice, Xinjiang Hanging Tree Apricot, Pomegranate, Aksu Golden Crown Apple, Newhall Navel Orange and more.
Nongfu Spring’s entrance on the agricultural space does not aim to "make fast money", but strives to build a whole industrial chain model from the agricultural base. It can be said that products in the FMCG industry do not have many technical barriers and will eventually tend to be homogeneous. Those who take control of the supply chain can seize the initiative. For Nongfu Spring, high-quality raw materials guarantee the ultimate quality of products and play an important part for product competitiveness in the market. Going ahead, as competitions among enterprises become increasingly fierce, only those who have a supply chain can ascend the throne. Nongfu Spring is making inroads as well. Perhaps it can build an excellent industrial chain and further enrich its product offerings in the coming future.